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Goodyear's December Dealer of the Month, Piedmont Truck Tires, Finds Knowledge is the Key to Success

Piedmont Truck Tires

Before customers get their tires retreaded at Piedmont Truck Tires, employees try looking a lot deeper than what's on the surface.

"The secret to successful retreading is really knowing what's happening with the customer's casings," said Dan Rice, president of Piedmont Truck Tires. "When you have control of the retreading process and production, the variable that's going to make the difference is the casing. You have to properly inspect that casing and know the customer's operation well in order to produce a product that is going to be successful."

Getting to know a customer's operation is part of the formula that drives the success of Piedmont Truck Tires, Rice said. It's also partly why The Goodyear Tire & Rubber Company has named Piedmont Truck Tires as its Commercial Tire Dealer of the Month for December 2010.

Each month, Goodyear honors its top dealers that provide customers outstanding service, while helping them choose from among the Goodyear, Dunlop and Kelly tire brands. The Dealer of the Month honor recognizes Piedmont for helping customers make full use of Goodyear services, such as fleetHQ, TVTRACK and GTRACS automated retread tracking system.

Piedmont Truck Tires was incorporated in 1978 as a subsidiary of Piedmont Ford Truck Sales in Greensboro, N.C. Piedmont was a small truck tire center and primarily did work for Piedmont Ford Truck Sales and its customers.

In 1984, a new management team was formed for Piedmont Truck Tires, which included all three of the current owners, Jim Rice, Mitch Glover and Dan Rice. The new management team grew the company slowly and carefully. Today, Piedmont is one of North Carolina's largest commercial tire dealerships. It has expanded to six servicing locations geographically situated in one of North Carolina's largest trucking areas and a seventh servicing location in Ashland, Va.

Last year, Piedmont Truck Tires selected Goodyear as the sole provider of tire retreading systems for the dealer's state-of-the-art facility in Graham, N.C. Piedmont produces more than 200 retreaded tires per day using the Goodyear Precure and UniCircle retreading processes.

"The Goodyear UniCircle retreading process is by far one of the best methods in the industry," Rice said. "The process produces a new spliceless tread that fits securely on the casing with no heavy spotting and no vibrations.

"It's one of the reasons we decided last year to switch to Goodyear to supply our facility with new retreading equipment and supplies," he added. "Goodyear is a tire company that's invested heavily in innovation and programs to reduce costs through cradle-to-grave programs for fleets and owner-operators. It's what's being demanded in the marketplace."

Piedmont Truck Tires

Rice said he believes Piedmont Truck Tires' success in selling truck tires and providing customers with outstanding service lies with the caliber of its employees and their ability to keep up with the latest developments in tires and tire service. To help employees stay current with those changes, Piedmont takes advantage of the training tools that Goodyear offers to all dealers.

"Years ago, it was common for tire dealers to sell one model of steer tire for all applications, whether it was a dump truck traveling less than 100 miles a day or an over-the-road, long-haul tractor going hundreds of miles a day," Rice said. "But today, tire manufacturers have tires that are made for different applications using different compounds and tread designs. If you're unable to keep up with those changes and offer your customers the best choices, then you're doing them a disservice."