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Tradition of Customer Service Helps Fountain Tire Earn Goodyear’s November Commercial Tire Dealer of the Month Honor

When Fountain Tire presented a tire and service proposal to a major Canadian trucking fleet for handling its tire needs, it was Goodyear’s fleetHQ program that sealed the deal, said Fountain Tire’s vice president of marketing and supply chain.

“The company reviewed all of the presentations from our competitors, and we saw fleetHQ with its 24/7 roadside assistance, Web tracking and various other tools and services as a major positive and a game-changer,” said Nelson Tonn of the Edmonton, Alberta-based Goodyear dealer. “It really helped us secure the account.”

The company saw how fleetHQ offered it the ability to get consistent over-the-road support for drivers throughout Canada and the United States, he added. The preferred fleet program means that the company pays the same price for tires on the road, regardless of where the company gets service throughout the fleetHQ network.

What also impressed the company was Fountain Tire’s commitment to training and equipping its employees to provide the best service in the industry. It’s this commitment that has earned Fountain Tire designation as Goodyear Commercial Tire Dealer of the Month.

Each month, Goodyear honors a top dealership that provides outstanding service for commercial fleet customers and truck operators. The Dealer of the Month honor recognized Fountain Tire for helping fleets and truck operators solve problems through fleetHQ’s portfolio of business solutions. That includes helping them choose from Goodyear, Dunlop and Kelly tires; delivering outstanding service; and providing information solutions that help them make better business decisions. Fountain Tire also takes full advantage of Goodyear’s training resources and tools.

“We feel very flattered to be named Goodyear Commercial Tire Dealer of the Month,” said Tonn. “We’re also proud of the hard work our employees do every day to serve our customers, and how this has been recognized by Goodyear.”

Fountain Tire was founded in 1956 in Wainwright, Alberta, by Bill Fountain. The company started in a small double-bay garage and quickly grew to a dozen store locations in and around northern Alberta. From the start, Fountain Tire was based on the idea of joint ownership. When Fountain Tire managers proved they could profitably meet the needs of auto owners and commercial tire customers, they were given the opportunity to purchase an equal share in the business and become “partners” in running locations.

Bill was killed in a car accident, but in keeping with his philosophy of a focus on customer service, Bill’s family and the company’s management team chose to continue running the company as Bill had.

Fountain Tire has since grown to include more than 140 locations, including 90 mixed-service stores that provide tires to the passenger car market, as well as commercial markets, including line-haul, regional haul and vocational trucks, plus farm and off-road and mining operations. Fountain Tire’s commercial tire operation also includes six retread and warehouse facilities.

Fountain Tire has always sought to provide employees with the tools and training they need to provide the best service in the industry, said Tonn. The company takes advantage of resources like Goodyear University, which helps employees stay current with Goodyear’s latest developments in technology, such as DuraSeal Technology, Fuel Max Technology and Armor Max Technology. At Goodyear University, employees can learn more about retreading, plus basic skills such as tire care and maintenance. Fountain Tire also operates its own e-learning center. There, employees can learn about company operations and share information.

“We always encourage our employees to share their best practices with each other so that they can learn from each other,” said Tonn. “We think there’s a distinct value that knowledgeable employees can offer our customers. There’s also value in our employees being able to provide consistent service from location to location. We get that consistency by sharing best practices and providing employees with proper training.”

Part of that quest for knowledge also comes in getting to know the customer’s fleet operation so employees can make intelligent recommendations. That’s why Fountain Tire encourages its employees to ask the right questions, added Tonn.

“Once our employees know about the fleet operations of our customers and understand the products and services that Goodyear offers, they can help customers determine what products and services will best serve their needs,” he said.